Situation

A top 10 global technology company wanted to enhance the capability and user experience of its smartphones, keyboards and apps by providing emoji suggestions for its users in 60 languages. To achieve its goal, it needed a reliable partner with the flexibility to develop a highly-customized transcription program. The company partnered with LXT based on its reputation for delivering high-quality data and its ability to recruit qualified freelancers around the world.

Solution

To achieve the client’s desired result, LXT knew that it would require highly creative freelancers who could provide detailed descriptions of each emoji in their native language. LXT created the target freelancer profile, recruited the freelancers for the target languages, and developed the project guidelines. LXT also established a robust review process to ensure that high quality standards were achieved before delivering the data to the client.

Results

LXT successfully delivered the emoji transcriptions for the 60 target languages in four months, ahead of schedule. The company achieved this by increasing freelancer throughput once the project was underway. Even as the requirements changed during the project, LXT was able to deliver the required data in less time than originally scoped, and at the quality levels desired by the client.