Search & personalization services

Improve onsite search, ad personalization and more to boost conversion and customer loyalty

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AI requires data

Search & personalization

Users of social media media platforms and search engines expect fast and relevant results. The machine learning models that power these solutions need large volumes of high-quality training data — refreshed on a regular basis — to meet customer experience expectations. Further, if your intention is to reach a global audience, your ML models need input from local users to ensure that cultural nuances are reflected. Search relevance services help refine your search results and deliver more personalized experiences, resulting in more engaged users, higher conversions and increased customer loyalty.


LXT for search & personalization

With LXT, you can quickly build a reliable data pipeline to power your eCommerce site search, web search, and social media platforms. The combination of our annotation platform, managed crowd, and quality methodologies deliver the high-quality data you need so you can build more accurate AI solutions and accelerate your time to market. Every client engagement is customized to fit the needs of your specific use case.

Our search & personalization services include:


Ad relevance

Determine the relevance of ads to search queries to ensure that the most pertinent ads are displayed.

Newsfeed evaluation

Gauge the relevance of newsfeed results based on demographic preferences.

Caption evaluation

Evaluate the relevance of captions to content based on cultural and demographic user behavior.

Product categorization

Classify products into intuitive categories to help improve search relevance, user experiences and conversion rates.

Document classification

Labels are assigned to documents to help improve search results.


Query relevance

Assess the relevance of query results to query terms to display the most applicable results to end users.

Entity evaluation and correction

Review business information in search results - including hours of operation and contact details - to ensure accuracy across a wide range of locations.

Search relevance

Assess the user intent of search queries and ensure that the most relevant results are presented to users.

Entity tagging

Label named entities such as businesses and points of interest.


Side-by-side evaluation

Determine the more relevant result from a pair of search query results.

Map verification

Ensure that search results in maps are accurate.

Social search

Improve onsite search for social media platforms with relevant query data.

Multimedia search evaluation

Reorders visual documents based on multimodal cues to improve initial text-only searches.

Whole page measurement

Determine the performance of web pages based on user feedback.

Product defects

Identify and correct errors in product descriptions and search results on your eCommerce site.

Attribute tagging

Collect, validate, and label product attributes to improve eCommerce site search results.

Business entity tagging

Locate, validate and classify businesses to improve search results. Business entity attributes can also be collected as part of this process.

Geo tagging

Assign geographical metadata to photos, videos, maps, business listings and more.

Map route validation

Enhance map route accuracy around the globe by capturing and validating route guidance, landmarks, geolocation data, images, and more.

Image relevance

Ensure that the most appropriate image appears for products on your eCommerce site and assess image content and quality.
Annotation & Enhancement - AI Data

Secure services

With the accelerating volumes of data created daily and the number of potential threats on the rise, security is an increasing area of concern for organizations across all industries. Our platform and processes are designed to ensure the security of your data.

To meet the most stringent security requirements, our facilities are ISO 27001 certified and PCI DSS compliant. We also offer supervised transcription within a secure facility to safeguard your data. We will work closely with you to design a secure solution that meets your needs.

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